18.6×
Return on ad spend
Incoco Style Salon
AED 743K in verified revenue over 11 months, most of it starting as a WhatsApp chat.
- AED 743KRevenue
- 12,103WhatsApp chats
Mudassar Saif, digital marketing consultant
I plan, run and measure paid ads for service businesses: Google, Meta, the tracking under them and the pages they land on.
(01) The short version
Software engineer by degree. Marketer by trade. I run the ads, wire the tracking and fix the page, so every lead has a source.
- BS Software Engineering · University of Sargodha
- Digital Marketing Manager · Zee Medical Billing
- Freelance since 2021
(02) What I do
Four things,done properly
-
- Search, Performance Max & display
- Keyword & audience research
- Remarketing that follows real intent
- Bidding & budget pacing
- Conversion tracking wired before launch
-
- Creative angles & messaging
- Audience & lookalike building
- Lead forms & click-to-WhatsApp
- Retargeting funnels
- Weekly reads on cost per lead
-
- Landing pages built for one action
- Website builds & redesigns
- Offer, form & page-speed fixes
- Heatmap-led changes
- Brand identity when there's none yet
-
- GA4 & Google Tag Manager setup
- Microsoft Clarity behaviour reads
- HubSpot / CRM lead tracking
- Technical & on-page SEO
- Google Business Profile setup
(03) Selected work
The receipts
Real numbers from real ad accounts. Each one links to its full case study.
£3.26M
Sales pipeline, tracked in HubSpot
WAV rental
Every lead followed from the ad click into a HubSpot deal, so the pipeline is counted, not guessed.
- 11.6KConversions
- £19.89Per conversion
58.1K
Property inquiries
Real estate projects
Search, display and remarketing in a market where every developer bids on the same keywords.
- 1.6MClicks
- Rs 45.6Avg. CPC
21,303
Patient enquiries
Multi-specialty clinic
12.5 months of lead generation inside the DHA's healthcare advertising rules.
- AED 12.13Cost per lead
- 3.05MReach
AED 1.96M
Sales in one year
Women's clothing brand
9,546 orders, and 13.31% of those customers came back for another.
- 9,546Orders
- 13.31%Returning
numbers
here. Start a project
(04) The journey
in four lines
- 2024 — 2026
Digital Marketing Manager
Zee Medical Billing LLC · United States
Google and Meta campaigns for US healthcare providers, plus SEO, landing pages and tracking through GA4, GTM and Clarity.
- 2021 — Now
Freelance consultant
Independent clients · US, UK, UAE, KSA & PK
Strategy, paid ads, audience research, landing pages and conversion tracking for service businesses.
- 2022 — 2023
Digital Marketing
Voin Technologies · Pakistan
Social media and SEM campaigns, audience targeting and performance monitoring.
- 2019 — 2023
BS Software Engineering
University of Sargodha · Pakistan
Where the analytical habit started, and why tags and data layers don't scare me.
(05) The kit
Tools I use every week, and the certificates behind them. Tap one.
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- GA4
- HubSpot CRM
- Microsoft Clarity
- ahrefs
- Google Ads Search cert.
- Google My Business Profile
- Brand Management
- Social Media Marketing
- Marketing Analytics
- AI Powered Marketer
- Digital Marketing Strategy
If it isn't measured, it didn't happen.